Tom Ramsburg
Operations Director, RESEARCH AMERICA 

About Tom Ramsburg

Tom Ramsburg currently serves as Senior Operations Director at Research America. Tom had originally wanted to be either a teacher, a football coach or both, when a chance interview while he was a grad student at Temple University led him into a lifelong career in marketing research.

Prior to his work with Research America, he co-founded TMR Inc., which stood as a quality research company for 28 years. Before starting his own firm, Tom was a project manager and operations director for Chilton Research where he managed various federal government projects for the Center for Disease Control, Department of the Interior, Department of Labor, as well as other social science studies.

He is active in both the American Marketing Association and the Marketing Research Association; having served as President of the NYNE Chapter of the MRA and as a speaker at numerous national conferences.

Tom and his wife Sandra, live in Newtown Square Pa. They have 3 grown sons and 5 grandchildren.

Research America, Inc.® is an award-winning, family-owned and operated company that has been in business and providing marketing solutions for over 40 years.

As a leading provider of quantitative and qualitative marketing research services, Research America delivers quality studies to the business, government, political, education and healthcare communities throughout the United States. Simply put, our mission is to understand our clients’ needs and provide quality service in a timely fashion, at a competitive price.

Research America is headquartered in Newtown Square, PA, which is just west of Philadelphia. We have opened branches of the company in central California and Upper New York State, and we are continuously in the process of identifying new expansion branch locations that offer access and outreach to our clients throughout the United States. Our California location is almost 100% dedicated to conducting public opinion and political research.

Q&A with Ramsburg

What is the greatest defining moment in your research career?
There have been many highlights, but here is one I am quite proud of: I was recruited by a colleague, and we worked pro-bono to conduct a survey to discover what a local community felt should be done with a shuttered downtown movie theater. The survey process led to the revamp of the theater into a space for live performances, cultural education and classic film showcases, contributing to the overwhelming success of the community’s efforts to revitalize their downtown.

We face a continuous challenge in finding methodologies to reach all of the potential respondents in any given study, while working within our clients’ increasingly tight budgets. The ways we can conduct research are always expanding, but implementing new technology and methodologies comes with a price tag that for some studies; is too rich.

Mobile or wireless adoption by consumers is in many ways, both good and bad. Smartphone technology allows us, for example, to interview customers regarding their purchase decision for a product or service right at the point of sale.

RESEARCH AMERICA
33 Bishop Hollow Road
Newtown Square, PA 19073

To learn more about Research America visit www.researchamericainc.com

Jonathan Tice
Senior Vice President, FOCUS VISION

About Jonathan Tice
With over ten years’ experience in online marketing research, Jonathan brings a wealth of knowledge to his role as Senior Vice President at FocusVision. His background includes executive and managerial leadership in sales, marketing, operations and product management. As a result of working with and developing teams of smart, passionate professionals who innately understand service principals, Jonathan has a consistent track record of producing results.

Prior to FocusVision, Jonathan was one of the first employees of Authentic Response where he helped expand and later lead sales and marketing efforts, resulting in successive years of double-digit growth. While there he was instrumental in their certification as a Microsoft Research Partner, and in securing business from two-thirds of the Honomichl Top 50 market research firms.

Earlier, he founded and rapidly grew the Market Research Services business at TechTarget (NASDAQ: TTGT) a technology media company, which conducted full service research for both market research firms and technology OEMs. He also held direct marketing and online advertising roles at TechTarget and Lycos a leading search engine portal, when online advertising was still in its infancy.

FocusVision is the leading global provider of quantitative and qualitative technology solutions to the market research industry. They are the first to combine quant and qual methodologies for more meaningful decision-making. For the last 25 years, the company has best been known for its best-in-class research facility video streaming. Their innovative solutions have enabled qualitative researchers to get close to consumers, observe their stories, and obtain better insights. Over the past two years, FocusVision has expanded its offerings with the acquisition of three leading market research technology firms: Revelation, Decipher, and ResearchReporter. By adding these technologies to its solution portfolio, they became the primary company to offer an end-to-end solution for both quantitative and qualitative research practices.

Now with FocusVision’s Quant+Qual products, you can combine their most advanced survey programming and reporting tools with videoconferencing, mobile diaries and more – all with one single platform. By combining Quant+Qual research methods, FocusVision’s Q+Q solutions create a unique blend of insights that is greater than the sum of its parts. Qual is validated, quant is enriched, and a business can gain a whole new understanding that can be put to use immediately.

Q&A with Tice

Where is the future of market research heading?
“The future of market research, in terms of the path we set for ourselves, lies in expanding the relevance of market research in the face of democratization of data access and insight. The growth of global, digital consumer behavior (including through the increasing share of internet enabled Smartphones, within emerging or underdeveloped markets expanding internet access, but also via the (Internet of Things) has vastly expanded not just data volume but data availability.”

What is the greatest defining moment in your research career?
The greatest defining moment in my research career was the decision to join the industry in the first place, which was by no means a certainty. Previously holding marketing roles, I was able to launch a new market research function and product at TechTarget (NASDAQ: TTGT) offering full service research to blue chip technology companies like CA Technologies as well as research services to consultancies and agencies like Insight Express (now Millward Brown Digital) and Gartner. This marked the companies, and my own, first entrance into a new industry. While not without challenges, a lot of help from others and numerous learnings along the way, it was a very successful launch at a time when B2B panels were not well established. The executive management of TechTarget, and those leading the Product Management team there, placed a lot of confidence in me and gave me the resources needed to succeed.

FOCUS VISION WORLDWIDE
164 St Nicholas Ave,
Brooklyn, NY 11237

To learn more about Focus Vision Worldwide visit www.focusvision.com

Janet Kosloff
CEO, INCROWD 

About Janet Kosloff
Janet Kosloff is CEO and co-founder of InCrowd, a real-time market intelligence provider to the life sciences. Today, InCrowd works with 19 of the top 20 pharmaceutical firms, and its powerful survey and analytics engine enables clients to reach 1.8M healthcare professionals on-demand to deliver valuable insights.

For the past three years the company has experienced nearly 100% growth per year, and it continues on that trajectory in 2015.

Both in market research and healthcare sectors, Janet has a consistent ability to jump-start business opportunity and convert it into both revenue and jobs. A former neuro-ICU nurse, Janet was a founding member and senior vice president at MedPanel, Inc., a pioneering market intelligence firm. For more than a decade she guided the firm in a number of leadership roles from early stage through successful acquisition. Previously, Janet also served as regional vice president of sales at Consensus Health (Onebody.com), and as vice president of national accounts and member of the founding team at Commonwealth Care, where she also helped grow the business through to acquisition.

Janet was named a 2015 Woman to Watch by the Boston Business Journal. Additionally, InCrowd was named to Entrepreneur Magazine’s 2015 list for Top Company Culture. Janet holds at BS in Nursing from SUNY Buffalo and a Masters in Healthcare Administration from Simmons College.

InCrowd provides real-time market intelligence from validated experts, connecting life sciences companies directly with prescribers, patients, and other screened and validated healthcare professionals around the globe. Our easy-to-use, proprietary, web-based application allows clients to ask questions of specific respondent groups— “Crowds”—in the form of 2-5 minute, online microsurveys. Responses are available in real time, with the needed answers delivered within hours or days, not weeks and months.

Through its powerful, mobile, microsurvey methodology and analytics engine, InCrowd enables clients to reach 1.8M healthcare professionals on-demand throughout the United States and around the globe in 20 languages. For more information, visit www.incrowdnow.com.

Q&A with Kosloff

What is the biggest challenge you face in the research industry today?
There is still a perception that applying technology to market research problems is in some way cheating, short-cutting the tried and true methods that have been in place for the last 50 years. This is beginning to change with millennials moving up through the ranks. As we show prospects what their peers are doing, this changes, but it’s still an uphill battle in the life sciences vertical where results often must withstand the scrutiny of peer-reviewed publication or regulatory compliance reporting.

How has the ‘mobile revolution’ impacted the market research industry?
There’s still significant missionary work to be done to convince traditionalists that data capture using a mobile device can be every bit as methodologically sound.\

Access to responders in traditional market research remains problematic. It still takes an enormous amount of manual labor to sift through ridiculously fragmented data sources in order to find the right respondent panel —all of which could be eliminated through the use of technology.

InCrowd
1 Appleton Street, Third Floor,
Boston MA 02116

To learn more about InCrowd visit www.incrowdnow.com

Casey Selecman
Senior Project Manager, THE MARTEC GROUP 

About Casey Selecman

Casey Selecman is a senior project manager in The Martec Group’s Detroit office and has worked in the automotive consultancy field for over 15 years. Prior to joining Martec, Mr. Selecman was responsible for North American Powertrain Forecasting at CSM Worldwide (now IHS Automotive).

In addition to his strategy and planning activity, Mr. Selecman has co-authored several white papers to assist the automotive community in understanding key legislative activities and the impacts on their business. These papers include the effect of real world driving on consumer decision making and supplier technology value, California’s low carbon fuel regulation impact on electric vehicle infrastructure and EPA and NHTSA’s rulemaking on GHG and fuel economy for light and heavy duty vehicles. Each of these assessments were designed to dispel common myths and create opportunities for OEMs and suppliers with favorable targeted technology introductions.

Mr. Selecman has a bachelor’s degree in Mechanical Engineering from the University of Michigan in Ann Arbor, Michigan.

The Martec Group is comprised of market research and consulting professionals with a mission to be the best-in-class provider of strategic market-based research and consulting services, facilitating our clients’ success in global markets.

Automotive Expert
Through that experience, he gained understanding of the OEM and supplier thought process used to make manufacturing and investment decisions with long term implications to their bottom lines.

With a wide-range of experience in detailed transportation and powertrain forecasting, Mr. Selecman has done extensive work on global regulations and emerging vehicle technologies. Recently, Mr. Selecman has completed detailed assessments on various technologie in the transportation sector including: advanced transmissions, start/stop systems, energy storage, emissions control, DI fuel systems, turbocharging, across light, heavy duty and stationary equipment applications.

Q&A with Selecman

What is the most defining point in your career?
The most defining moment of my career was authoring a white paper on US fuel economy standards back in 2000. This paper was way ahead of the aggressive fuel economy and greenhouse gas laws enacted by the EPA/NHTSA in 2008. Because of this single publication, I was brought on to support EPA/ NHTSA’s rulemaking for the most aggressive fuel economy change in US history.

How will changing customer needs affect current market research methods?
I’m not sure this is a change in customer needs but it sure seems like the demand for faster and faster turnaround times hasn’t let up much in the last 20 years. This is really taxing the industry to find solutions that address both the requirement for speed and highest accuracy from traditional methodologies. Most of the short-term solutions appear to be a greater focus on online surveys and/or panels coupled with dashboards for client interaction.

In the coming year, where does the market research industry have the most room to grow?
Market research spending is fickle and tends to follow revenue and competition. The traditional MR powerhouses, O&G, Pharma/bio-pharma, and industrials are likely to maintain leadership in demand market research requirements.

The Martec Group
27777 Franklin Road, Suite 1600
Southfield, Michigan 48034

To learn more about the Martec Group visit www.martecgroup.com

Luke Williams
VP, Client Care, AECOM

About Luke Williams

Luke Williams is the Vice President of the Client Care Program, AECOM’s global client feedback and analytics group. Mr. Williams is the author of a NY Times and USA Today Bestseller (The Wallet Allocation Rule, Wiley 2015), a Nielsen Bookscan Bestseller (Why Loyalty Matters, BenBella 2009), as well as over a dozen academic and trade publications including a Harvard Business School Case Study.

Prior to joining AECOM, Luke spent eight years with Ipsos Loyalty, a leading global customer and employee research firm, where he rose to head of research methods and head of consulting with responsibilities for research and analytics design of large-scale projects and unique research problems.

Mr. Williams is a statistician and methodologist by training, but is a thought leader in the space of client satisfaction, client loyalty, client ROI, strategy, and analytics. He is a core member of the research discovery team that discovered and developed the Wallet Allocation Rule and has significant experience in research design, analytics design, interpretive diagnostics, consumer insights, customer experience research and strategy. He holds a Master’s degree in Research Methods from the University of Durham (UK) and a Bachelor’s degree in Sociology from Rutgers University (USA).

AECOM was created to design, build, finance and operate the world’s infrastructure through a global network of experts working with clients, communities and colleagues to develop and implement innovative solutions to the world’s most complex challenges.

In short, AECOM is built to deliver a better world.

Whether we serve clients at one phase of the project lifecycle or throughout it, our role is to apply creative vision, technical expertise, interdisciplinary insight, and local experience to address complex challenges in new and better ways.

Q&A with Williams

What is the biggest challenge you face in the research industry today?
Same challenge we’ve fought for decades: bringing research to life. Create a 100 page report, no one will read it. It’ll sit on a shelf or get passed around for a few months before dying quietly. But if you create 2-3 reports, maybe 12 slides long (or better yet: an interactive HTML5 or JS report interface) with defined and quantified business problems, engaging data representation and strong analytics tying your data solution to a real business outcome… you can literally change how billion-dollar firms make decisions.

Which accomplishment are you most proud of?
I’m most proud of being a co-author of a New York Times bestseller (The Wallet Allocation Rule: Winning the Battle for Share, Wiley 2015). This research is the most disruptive and strategy-driven work I’ve ever done and I think it’s a huge shift in how we should be looking at measurement, benchmarking and modeling. The moniker is a gratifying culmination to about 5 years’ worth of research and work. I owe a lot to my mentor, Tim Keiningham, with whom I still write and research. All of my co-authors are the best!

What is the biggest challenge you face in the research industry today?
Executives nowadays know they’re surrounded by anachronistic platitudes and landmines that can drive a business right into the ground. They know the stories about how insight can avert disaster and they want to be shown that path.

They crave differentiating insight. Your job as a researcher is to study, detect and interject. Research must be methodologically sound, for sure, but it also has to be engaging and convincing to earn a seat at the table. And to keep a seat at the table, be prepared to own the decisions that get made with that research.

AECOM
1255 Broad Street
Clifton, New Jersey 07013

To learn more about AECOM visit www.aecom.com

Monika Wingate

CEO & Co-Founder, DIGSITE

About Monika Wingate
Monika Wingate made the leap from small business owner to entrepreneur when she founded Digsite in 2014. Monika is the CEO and co-founder of Digsite, a qualitative community platform that lets you get in-depth insights on demand with an interactive online experience that’s as fun and easy as Facebook.

Digsite has enabled companies, including Sub- Zero, Organic Valley, Johnson Health Tech and Dannon, to efficiently and economically optimize and build new brand and product ideas that better reflect consumer behavior and needs.

Monika was the founder of Fountainhead Brand Consulting, a boutique brand-consulting agency. She ran Fountainhead for seven years before selling the business to Hiebing, an integrated marketing and advertising agency. She was previously the Director of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin. She started her career at General Mills and Pillsbury.

Digsite is the first social-media-inspired platform to offer a secure, affordable way to conduct online qualitative research to guide business decisions, marketing and product development. Digsite is accessible by mobile, tablet and PC, making it easy for companies to connect with their customers – anytime, anywhere.

Digsite is a software company based in Madison, Wisconsin offering innovative tools for doing market research. The company’s flagship product is the first social-media-inspired platform for doing qualitative market research. Digsite offers brands and agencies a secure, affordable way to conduct digital research they can use to guide business decisions, marketing and product development. With its unique social interface, Digsite is as fun and easy to use as social media tools like Facebook. Digsite is accessible by mobile, tablet and PC, making it easy for companies to connect with their customers – anytime, anywhere.

Q&A with Wingate

In the coming year, where does the market research industry have the most room to grow?
Companies are under tremendous pressure to respond to the market quickly. Traditional market research approaches (anything that takes weeks rather than days to get results) are a barrier rather than an enabler of speed to market. Researchers need to embrace emerging technologies in sampling, data collection and analysis that enable customer feedback in real-time as teams build brands, products, services, websites, and businesses.

What is the greatest defining moment in your research career?
My defining moment was when I decided to move from being a research consultant to being a research entrepreneur. I now have the opportunity to instill new research tools across organizations at a scale that has the potential to transform an entire industry.

Private social networks are the future of market research. Today, public social networks like Facebook, Twitter, Trip Advisor, and Yelp are being mined for big data, but they are filled with noise from irrelevant posts. Online communities have benefited large organizations, but traditionally have been expensive to set up and manage.

Newer, more nimble platforms like Digsite will help organizations of all sizes get the customized answers they need to replace surveys, focus groups, and even ethnography. Marketers get to control who participates, the topics, and even the format of responses, while participants have the freedom to comment, share any media at any time on any device, and initiate discussions.

Digsite
931 E. Main Street, Suite 23
Madison, WI 53703

To learn more about Digsite visit www.digsite.com

Greg Liddell

Principal, Founder, HUMAN INTERFACES 

About Greg Liddell

Greg Liddell is the founder of Human Interfaces, ATI Research and ATX Insights. He earned his BA in experimental psychology from the University of Texas and his MA and PhD in Human Factors Engineering from Texas Tech University. He has 20+ years of experience in UX research and human factors as applied to product design and emerging technologies. He is a successful researcher, teacher, mentor and entrepreneur.

Greg began his career with Lockheed Martin, evaluating aerospace hardware in support of NASA. During his time at Johnson Space Center, he interviewed US astronauts returning from Mir to better understand their experience during long duration space habitation. As part of the Human Engineering Integration Team, his role was to ensure that human engineering requirements were considered and applied to the design of International Space Station.

Over the past 15 years, Greg bootstrapped Human Interfaces into a successful global research company based out of Austin, TX. He has focused his efforts on helping clients define and design usable technology products by applying user-centered design. He believes that successful product definition must be informed by an understanding and careful consideration of the goals, expectations and interactions of the products’ end-users. At Human Interfaces, Greg leads a team of research scientists that design and implement innovative research methods to help define both hardware and software interfaces.\

Human Interfaces is a full-service research consultancy founded in 2001 and located in Austin, TX. Our mission is to conduct research for our clients that help them understand user needs, from brand perception and loyalty to how they interact with products and services. Our core competencies lie in research, evaluation and design. We have experience working with a gamut of end users ranging from consumer smart phone users to highly specialized IT subject matter experts. We are skilled in many research methodologies and pride ourselves in creating customized research solutions that best meet our clients’ research objectives. Clients include technology industry leaders such as Dell, Microsoft, Comcast, Rackspace and Bose.

Skilled at experimental design and data analysis, we conduct scientific research and convert research findings into actionable design and process improvement recommendations. Our core value is to establish long-term relationships with our clients to help them better understand their end users and to create experiences that are customer-focused, user-friendly and most importantly, that drive loyalty. We are experts at both qualitative and quantitative research, experimental design, statistical analysis and usability testing.

Q&A with Liddell

Which accomplishment are you most proud of?
Over the course of my career, my greatest accomplishment is without a doubt the founding of Human Interfaces. I am so proud to have assembled a team of such talented and innovative researchers and to have built a research facility designed to keenly observe human behavior. I find it rewarding to have a team of researchers that can conduct rigorous research to help drive product design decisions.

The biggest challenge we face in research today is the rapid pace at which technology has advanced. It’s no longer simply about surveying consumers of ecommerce websites; instead we are trying to inform the design of computing platforms and technology infrastructures.

The ‘mobile revolution’ has had a massive impact on market research, especially when interpreted within the context of the internet of things. The single device computing paradigm has been replaced with an expeditious ecosystem of connected endpoints.

 

Human Interfaces
8500 Bluffstone Cove, Suite B204
Austin, Texas 78759

To learn more about Human Interfaces visit www.humaninterfaces.net

Terry Sweeney
Senior Vice President, EDELMAN BERLAND 

About Terry Sweeny

Terry has led the Research Innovation and Technology Center (RITC) for Edelman Berland located in Rochester, NY since it opened in 2013. The RITC is the largest office in the Edelman Berland network (more than 50 strong) and is the nerve center the organization. Terry leads the teams who are responsible for all of the research and data collection throughout the global network.

Terry has more than 20 years of market research experience having worked in research and insights on the client side at WebEx Communications, the provider side at eRewards/ResearchNow as well Cross Tab Inc, and on the agency side at Survey. com. He leveraged and honed his skills and talent for research and insight while in Silicon Valley, California as well as living and working abroad when he spent 4 years in the UK growing the eRewards brand. In addition to his vast industry experience he has a firm academic background in both quantitative and qualitative research methods.

He has presented his work and contributed to the market research community on regional, national, and international levels. His vast knowledge of the research industry from agency to end client has given him the valuable insight and experience to build and lead Edelman Berland’s RITC.

Edelman Berland is a global, full-service market insights and analytics firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. Edelman Berland has more than 130 employees in offices around the world.

Since joining Edelman Berland in 2013, Terry has successfully centralized, grown, expanded, and scaled our primary and secondary research capabilities. In Terry’s own words, “our mission is to understand where research will be in 5 years and think ahead about how to get there.”

Q&A with Sweeny

Where is the future of market research heading?
The future of market research is heading to infinity and beyond. With advancements in technology and more and more reliance on smartphones, the internet and wearable’s we are on the verge of understanding people like never before (perhaps better than they know themselves). Technology will continue to be our observation point (replacing more self-report measures) to build more ecological validity into our knowledge of people to better understand and predict/provide option patterns. The market research tool box is getting more and more complex and full of technologically advanced gadgets! Time to geek out!

Which accomplishment are you most proud of?
The accomplishment I am most proud of is being an active part of a dynamic industry that allows my team and I to provide data driven decision making power to brands and industries. I love being a leader in the market research industry, having seen it grow and evolve from multiple perspectives, on the agency side, the client side, the provider side, and the outsourcing side globally, I am proud to call myself a market researcher (even if I still have problems explaining to my family and friends what I do!)

How will changing customer needs affect current market research methods?
Our industry will evolve! Changing consumer communication patterns are changing what our customers need and that process is changing our research methods. We are much less reliant on any one single source of research and are instead combing multiple methods to produce a complete solution.

Edelman Berland (RITC)
320 N. Goodman Street, Suite 100
Rochester, NY 14607

To learn more about Edelman Berland (RITC) visit www.edelmanberland.com

Joanne Donlin Ph.D.
Team Leader, METRIXLAB 

About Joanne Donlin Ph.D.

Joanne Donlin is a Product Innovation Team Leader at the MetrixLab NYC metro area office in Florham Park, NJ. She started at MetrixLab (formerly MarketTools) in 2006, and has moved up in the organization, managing through several corporate mergers.

Joanne has been a market research professional for over 25 years with both supplier and client side experience.

During her tenure at MetrixLab, Joanne has worked with a variety of pharmaceutical, financial services, durable and packaged goods companies including: Chase, Coke, DuPont, Gerber, KFC, J&J, Mondelez, P&G and Unilever. Research for these brands span concept and claims testing, line optimization, choice modelling and shopper insights, with a current specialization in digital ad evaluation.

Joanne is currently a Team Leader, managing a team of 4 researchers located in 3 different offices. She also leads research delivery for the Unilever account where she and her team have conducted digital banner/video ACT Copy tests for 15 Unilever brands, in more than 15 countries. She also developed and currently manages Unilever’s mobile research program.

Prior to joining MetrixLab, Joanne worked on the client side with Benjamin Moore and AT&T, where her research directly impacted new product development, communications and retention programs.

Joanne earned a Ph.D. in Industrial & Organizational Psychology from Virginia Tech and a BA in Psychology from Rutgers University.

Her picture is taken with a statue of George Washington at the Morristown green, where she lives as an empty nester with her husband Bill. She loves history and is an avid sports fan.

MetrixLab (recently merged with MACROMILL) is the fastest growing provider of consumer insights and marketing analytics solutions. MetrixLab turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo and Rotterdam with 27 offices across the Americas, Europe and Asia, MetrixLab serves 2200 leading brands in more than 80 countries.

Q&A with Donlin

What is the biggest challenge you face in the research industry today?
The biggest challenge we face in the market research industry today is balancing client needs for quick, insightful and cost effective research with sound methodology and analysis. This spurs MetrixLab to innovate research solutions to answer client questions quickly and efficiently, without sacrificing quality.

How has the ‘mobile revolution’ impacted the market research industry?
Mobile technology is “revolutionizing” many aspects of consumers’ lives and correspondingly how the research industry can engage with those consumers. Mobile phones should not simply be considered as computers with a smaller screen for consumers to take surveys.

Mobile technology can add a powerful new dimension to research by allowing marketers to get feedback in the “moment” and in the “place” they need.

METRIXLAB
25A Vreeland Road
Suite 305
Florham Park, NJ 07932

To learn more about METRIXLAB visit www.metrixlab.com

Lisa Wilding-Brown
EVP Global Operations, INNOVATE 

About Lisa Wilding-Brown

Lisa Wilding-Brown leads Global Operations for Innovate MR. With over 12 years of experience in the Market Research space, Lisa has held operational roles on both the client and supplier side of the industry. Lisa started her career at Harris Interactive on the client services team helping clients migrate their traditional telephone studies to online research.

Later, Wilding-Brown moved to the panel management team where she was responsible for panel recruitment and retention of the Harris Poll Online, the industry’s first premier online research panel. Later, in 2009, Lisa joined uSamp, a large online global sample supplier. As a member of uSamp’s executive team, Lisa was responsible for many of the company’s technology initiatives including the firm’s mobile business division and online panels. During her tenure, Lisa served as the primary thought leader for developing the company’s mobile strategies, methodologies, quality protocols and API solutions. Now at Innovate MR, Lisa is focused on helping clients say ‘yes’ to more research. Lisa and the Innovate team have set out to redefine the user engagement model; their new twist on panel management is staving off typical attrition challenges which in turn provides clients’ with greater reach and improved quality. Wilding-Brown has served on the board for both the MMRA and UTA’s Master of Science in Marketing Research. Additionally, Wilding-Brown has been active in research-on-research initiatives sponsored by associations such as CASRO, ARF and the MRMW. Lisa is currently participating in two CASRO-led committees centered on survey satisfaction measurement and guidelines for panel engagement. Lisa graduated Magna Cum Laude with duel Bachelor degrees in Communication and International Relations from The State University of New York at Geneseo and attended Graduate Studies in History at The University College of Dublin (Ireland).

Over her career, Lisa has been at the forefront of new technologies and methodologies. Lisa has been fortunate to work with some of the industries’ top methodologists during a pivotal time when traditional offline methodologies gave way to new approaches such as online research, the development of convenience panels and virtual qualitative techniques. This opportunity would later resurface again at uSamp, as Wilding-Brown worked closely with developers and technologists to explore automated sampling techniques, self-serve sampling models and i-framed panel solutions (all of which have helped to democratize sample and accessibility for buyers today).

Q&A with Wilding-Brown

Which accomplishment are you most proud of?
I consider myself an entrepreneurial technologist who just happens to be in the Market Research industry. I’ve been really fortunate to land in roles that keep me at the forefront of new methods and research techniques. I love to use technology to help solve everyday challenges and advance our progress as an industry.

I was there when we were developing the first online panel as well as the first mobile research app; it feels great to be part of ‘first.’

Where is the future of market research heading?
The future of Market Research and the industry’s ability to stay relevant is solely predicated on our ability to find ways to source, structure and productize data.

At the end of the day, only the bravest and most creative will survive and thrive in our industry. Self-reported survey data is just one cog in a very big data wheel.

INNOVATE
16000 Ventura Blvd, Suite 806
Encino, CA 91436

Florian Kahlert
Managing Director, GfK MRI 

About Florian Kahlert

As Managing Director of GfK MRI since August 2013, Florian continues to mine the potential of innovative measurement and reporting. He has been instrumental in growing startup companies in the Online Media technology field since 1997.

In 2008 Florian joined Dimestore (acquired by GfK) as Vice President of Product and Operations and led the product development and market introduction of its real-time campaign effectiveness measurement and optimization solution. He then rose to Managing Director of the GfK Digital Market Intelligence (DMI) group at GfK. DMI focuses on helping companies gain a complete picture of their return on digital marketing and advertising investments.

ABOUT GFK MRI 

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. For more information, please visit www.gfk.com or follow GfK on Twitter.

Q&A with Kahlert

Which accomplishment are you most proud of?
I like to be in the position of challenging conventional thinking. At GfK MRI, I am constantly challenging my team to think differently and break the mold, in the context of measuring both traditional and digital media. Doing all this while maintaining some of the highest quality standards in the industry has been a major accomplishment of the past two years.

What is the biggest challenge you face in the research industry today?
Today, more and more of the data being collected can instantly be integrated into algorithmic decision-making tools that can immediately affect an outcome – like change an ad campaign or a product launch. That demands that we, as researchers, change our focus and self-understanding. What is the difference between a targeting or optimization company and an MR firm? Where do we draw a line between research and marketing? Does it still exist? What new skills are relevant for meeting those challenges, and how does it change the competitive set of companies we compete against? These are crucial, pressing questions.

How has the ‘mobile revolution’ impacted the market research industry?
The mobile screen will be the only screen the majority of the world’s population will ever own. Our relationship with mobile devices is also much more intimate than almost any other technology device before.

So if a company, particularly a research company, is not having at least a “mobile first” approach, then they will very soon face significant issues. But the move to mobile presents huge challenges, both operational and technological, and the rate of change is much faster than many research companies are accustomed to. It requires significant cultural changes in how we approach almost everything.

GFK MRI
200 Liberty Street, 4th Floor
New York, NY 10281

To learn more about GfK MRI visit www.gfk.com

Kara Moylan
Vice President, MORPACE 

About Kara Moylan

Kara started with Morpace in April of 2000 as a Qualitative project manager, and ultimately developed into a full-time moderator who leads the company’s Qualitative Solutions Group.

Through discussion with consumers and and observation of their behavior – online or in person – she takes the opportunity to connect with them and understand their point of view on nearly any subject.

Morpace is a Gold Top 25 market research and consulting firm that helps clients large and small get the information they need to make strategic decisions.

Founded in 1975, Morpace is headquartered in Detroit with offices in Los Angeles, London and Shanghai. Morpace conducts research throughout Asia, Europe, the Middle East, North and South America and provides a strong international presence in multi-cultural and multi-lingual qualitative and quantitative research.

But our global reach and scope is only possible because of our people, solutions, quality and industry expertise. Simply put, we hire the best people, offer the most innovative solutions, promise the highest quality and concentrate on specific industries in providing market research and consultative services.

That’s how we can say with the utmost confidence that our “Creative Minds” do indeed provide clients with Intelligent Solutions.

Q&A with Moylan

Which accomplishment are you most proud of?
Today, as the leader of Morpace’s Qualitative practice, designing research that successfully elicts feedback from the customer, then packaging that feedback into an insightful, powerful deliverable is a role I truly enjoy. Being able to connect with my client’s customers is challenging, fun, rewarding, and I certainly never have the same day twice.

I love collaborating with others, hypothesizing with clients, and establishing connections with participants who allow me to learn from them.

My lifelong preference to be in the company of others has lead me down the perfect career path… a Qualitative research moderator.

MORPACE
31700 Middlebelt Road
Farmington Hills, MI 48334

To learn more about Morpace visit www.morepace.com

Ken Berry
President, JIBUNU 

About Ken Berry

Ken is a pioneer in the area of database driven online survey platforms for the research industry. Jibunu’s roots as a software solutions company have given Ken and his team the ability and know-how to solve countless technology needs beyond basic online surveys.

Ken has been doing the seemingly impossible, making pigs fly, in the market research world since starting Jibunu in 2003.

Since founding the company, Ken has introduced new advancements in online research technology, pushed the envelope with innovative ways of asking questions and conducting research online, and constantly stayed on the forefront of new technology as it emerged. He continually engages his team to revolutionize market research technology based on the pulse of industry trends.

His focus on the respondent experience, in addition to the researcher’s data collection needs, has led to new features and functionalities that shine across all devices, changing the landscape of what other researchers had accepted as mobile limitations. He continues to develop survey tools to result in shorter LOI, better data, and happier respondents – leading to happier researchers.

Jibunu is a result of Ken’s relentless drive to solve problems for others. He is able to look at problems in different ways, considering multiple paths before deciding on what is best approach for his client. He is not afraid to think outside the box when it comes to approaching new trends in software and web development or market research.

It’s no longer a social climate that has relative predictability. It is more like social weather, with storms and droughts and all parts of it influencing each other. It is the algorithm around predicting this weather that is going to revolutionize our ability to create products and services that the world needs as well as predict whether they will even give our next idea a second look. Unfortunately, I believe it will be as hard to predict as the actual weather and there will never be a way to have 100% certainty of what is to come. At least we’ll get a good sense of when we should grab an umbrella.

When talking about Big Data, it’s important to remember that the final patterns are not yet established. In the age of Big Data marketing and viral web content, the data we are looking at to tell us what the masses are doing is also being used to influence what the masses are doing. This makes it harder to get the pulse as the pulse is changing faster than it ever has.

Ken and his team took on the challenge to quickly develop tools to make surveys more engaging.

JIBUNU
285 Central Street
Leominster, MA 01453 

To learn more about JIBUNU visit www.jibunu.com

César M Melgoza
Founder, CEO, GEOSCAPE 

About Cesar Melgoza

The founder and chief executive officer of Geoscape, César M Melgoza is a leading innovator and thought-leader on business strategy, consumer insights and on the development of business intelligence systems, research and analytic services.

After having fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping — César founded Geoscape to create business intelligence solutions for an increasingly diverse American and international marketplace. Mr. Melgoza has demonstrated remarkable elasticity during his lifetime – prior to his 1st birthday he and his family migrated from Mexico to a California farm labor camp where he lived until the age of nine and today he leads a business that provides research, technology and data to hundreds of senior corporate executives.

Via its U.S. headquarters in Miami and its European headquarters in Amsterdam, Geoscape provides strategic guidance, technology-fueled data products, research and analytic services.

The Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system, American Marketscape DataStream™ geo-demographics and a variety of other databases and technologies are deployed successfully by hundreds of corporations.

Mr. Melgoza’s career blends unique experiences in information technology, marketing, research, psychology and public policy. While completing his undergraduate degree in psychology at the University of California, he supervised quality control for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin’s LBJ School of Public Affairs, César served as research associate at one of the first Hispanic market research companies and at the University’s Center for Mexican American Studies.

Q&A with Melgoza

Which accomplishment are you most proud of?
Building our research, data and analytics into our online software as a service (SaaS) platform was a major turning point in the company that has enhanced our business model and enabled us to scale growth rapidly.

How has the ‘mobile revolution’ impacted the market research industry?
Contacting subjects by phone has become extremely challenging and the intrusion on mobile phones is obviously even worse when contacting the home. Researchers need to get savvy on getting the information through mobile means in a way that is not seen as intrusive.

The customer has an increasingly large number of choices and less loyalty given these options. They can switch rapidly and care about a broader range of characteristics, both of the product, service and the company’s role in the business community at large.

Brand loyalty and brand health become more multi-dimensional and elusive and therefore this has become a more serious research issue.

GEOSCAPE
2100 West Flagler Street
Miami, Florida 33135

To learn more about Geoscape visit www.geoscape.com

Michel Guidi
Managing Director, Europe, SSI 

About Michel Guidi

Michel has been in charge of SSI’s fast and steady growth in Europe for the past 10 years, creating 11 SSI offices in 8 countries across the continent. During that time, on top of his European role, he also spent one year developing SSI’s APAC business, and 2.5 years leading SSI’s Professional Services organization.

Before joining SSI, Guidi was Vice President of Operations at Ciao for over five years, based in Madrid – making him a 15-year online data collection veteran. Previously, he worked as a management consultant at A.T. Kearney, and a junior brand manager at L’Oréal.

Guidi earned a Master of Business Administration degree from ESSEC in Paris.

To learn more about Survey Sampling International visit www.surveysampling.com

Adam Weinstein
Co-CEO, FULL CIRCLE RESEARCH 

About Adam Weinstein

As a second-generation market research professional, Adam was uniquely poised to translate his more than twenty-five years’ worth of industry knowledge into Full Circle’s game-changing online sample business model.

In its short life (opened 2013), Full Circle’s proprietary approach to quality, HoNoRTM (Holistic Next-level Research)—an evolutionary marriage of advanced technology, flexible community strategies, industry-leading quality controls and internal CATI phone center—has already earned much attention for its ability to up validation in ways previously cost-prohibitive from an online provider.

Adam’s proven track record at establishing and nurturing top-producing sales teams and championing of the strengthening of the validity and capabilities of research’s emerging technologies has garnered him a reputation of consistency, reliability and trust from his peers, colleagues and loyal customers, which include many Honomichel Top 50, end-clients, business intelligence consulting firms, advertising agencies and more. Adam has held multiple roles and memberships in industry organizations, such as MRA, AMA, CASRO, ARF and ESOMAR, most notably twice-President of the Mid-Atlantic MRA and National MRA Board. He was also named a 2015 Technology Trendsetter by Survey Magazine.

In his downtime, Adam is likely in one of two places: on the softball field with the rest of the Blue Sox or in the pool with his wife, daughter, 11, and son, 8.

Full Circle Research Co. is an independent market research boutique. It is the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification and the only company to offer HoNoRTM (Holistic Next-level Research), a proven approach to quality. This evolutionary marriage of advanced technology, flexible community strategies, industry-leading quality controls and internal CATI phone center ups validation in ways previously cost-prohibitive from an online provider and puts Full Circle at the forefront of exceeding client niche segment demand.

Q&A with Weinstein

Which accomplishment are you most proud of?
Unquestionably, it’s Full Circle—the culmination of every one of my accomplishments (and failures!). Between my partner and myself, Full Circle benefits from a ridiculous amount of hard-earned knowledge, and has led to the creation of a tangible product that reflects our personal and professional crusade for quality. What researcher wouldn’t be proud of that?

What is the biggest challenge you face in the research industry today?
Currently, we’re focused on elevating the role that “good quality” plays in the marketplace. Data is the foundation on which key players make key decisions, giving it the power to make or break entire organizations.

The future of market research is here, and it’s fast. Decisions are made faster. So data must be collected faster. It is imperative that our industry remains agile and proactive, without sacrificing quality of product.

FULL CIRCLE RESEARCH
12115 Gatewater Drive
Potomac, MD 20854

To learn more about Full Circle Research visit www.fullcircleresearchco.com

Ashley Hyon
Assistant Vice President, MARKETING SYSTEMS GROUP 

About Ashley Hyon

Ashley Hyon has been with Marketing Systems Group (MSG) since 1997 and is currently the Assistant Vice President of Social Science Research. She provides high level consultations on the various frame methodologies and is keenly familiar with all sampling techniques. She graduated in 1994 with a Dual Major BBA in Marketing and International Business from Temple University.

Ashley’s contract procurement experience also includes spearheading the General Service Administration (GSA) schedule subcmission for Mission Oriented Business Integrated Services (MOBIS), which resulted in several multi-year contract awards. She’s also responsible for new business development and has increased MSG’s footprint in the social science sector and helped establish them as the preferred sample provider and research partner.

Ashley also collaborates with internal and external partners in the development of new products and services for the survey research industry. Close to two decades of experience allows her to implement effective sampling solutions specifically designed for each project’s research objectives and measurement goals. She works closely with divisions within the Centers for Disease Control and Prevention (CDC), U.S. Census Bureau, and the National Center for Health Statistics (NCHS) consulting on complex survey research projects for optimal sampling plans within specified budgets. Furthermore, she designs and implements highly efficient stratification approaches to target hard-to-reach populations, while maintaining the statistical integrity of the resulting samples.

As a senior representative of the company she is active in various professional meetings and venues and is continuously identifying upcoming trends in survey research and developing new business opportunities.

She works very closely with clients to determine the best sample design and establishes and maintains excellent collaborative relationships. Her concentration is in the social science arena and she works closely with statisticians on complex sampling methodologies. She is the team lead for numerous studies funded by the CDC like the Behavioral Risk Factor Surveillance Survey (BRFSS) and the state based Adult Tobacco Survey (ATS). She also successfully led the MSG teams for The National Adult Tobacco Survey (NATS) and the American Recovery and Reinvestment Act (ARRA). She provides ongoing consultations and resolutions and leads the procurement and execution of all federal funded contracts.

Q&A with Hyon

How has the ‘mobile revolution’ impacted the market research industry?
The mobile revolution has made Dual Frame RDD a must for probability based telephone surveys. With the national cell phone only rate at around 40% not including a cellular frame would be detrimental to the project.

The TCPA requirements that mandate all known cellular telephone numbers be manually dialed prompted the research industry to take action. MSG has developed a real time proprietary process for identifying the active status of a cellular telephone number that is TCPA compliant and results in huge cost savings in the field for our clients.

MSG
755 Business Center Drive, Suite 200
Horsham, PA 19044

To learn more about Marketing Systems Group visit www.m-s-g.com

Rudy Nadilo
President, North America, DAPRESY 

About Rudy Nadilo

As one of the leading forces behind the inception of online research, Rudy is well known in the research industry. As the founding CEO of Greenfield Online, Rudy brought technology to bear on marketing research through the pioneering use of the Internet. Rudy’s career spans packaged goods, advertising, product management, and marketing research.

Rudy has held management positions at Dancer, Fitzgerald, Sample Advertising, Inc., Richardson- Vicks, Inc., J. Walter Thompson Advertising, Information Resources, geoVue, and Annik Technology Services. He received his B.F.A. from Emerson College and his Masters in Advertising & Marketing from Northwestern University.

Dapresy is a global provider of market intelligence and insight software. Unlike traditional business intelligence tools that focus on deep-dive analysis for a limited audience, Dapresy visualizes and distributes data into existing company processes for all designated people. It enables clients to deploy dynamic KPI-driven marketing dashboards to clearly communicate complex data from markets, users and customers. The company’s unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time. For marketers looking to move beyond PowerPoint and Excel, Dapresy is the faster and far more effective way to easily present marketing information from multiple sources in a manner that improves decision making.

Its Enfesys™ feedback management technology is the next evolution in the way data is delivered and acted upon across the enterprise, making data operational by automatically generating specific action plans tied to customer and marketing data.

Dapresy was founded in 1999 in Sweden, with North American headquarters in Portsmouth, NH, and other offices around the globe. Its clients include TNS, GfK, Ipsos, Chadwick Martin Bailey, Cablevision, Kantar Media, Rogers Connect Market Research, Aimia, Ad Hoc Research, Sentient Decision Science, Blauw and many others.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields.”

Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the force behind the sales teams where he has been engaged.

He and his wife, Holly, have four children and three dogs. They live in Stratham, New Hampshire.

DAPRESY
16 Market Sq.
Portsmouth NH, 03801

To learn more about Dapresy visit www.dapresy.com

Silvena Milenkova
SVP, Research & Strategy, BUZZBACK 

BUZZBACK – Venturing into new insights territory

Over 15 years ago, we envisioned a new kind of insights experience. Fun. Engaging. Intuitive. Today, hundreds of brands worldwide use our image-driven, language-rich, technology-enabled approaches to innovate – developing concepts, optimizing positioning and driving communication strategies forward.

Q&A with Milenkova

What is the greatest defining moment in your research career?
There are two I can think of. The first is when I noticed for the first time the impact a well-designed and executed research project can have and the second is deciding to focus on marrying tried and true research methods with innovation and experimentation.

Which accomplishment are you most proud of?
Creating an ongoing Research on Research program (ROR) with demonstrable results focused on comparing different methodologies for the same business ‘problem’ and also developing best practices for our innovative projective tools. For example, I implemented a series of studies on how to evaluate Claims and Benefits via different methodologies and provided a framework on which to employ when. As a second example, we’ve pushed our online projective techniques, typically used in qual-quant studies, into more qualitative applications which enables us to iterate and ideate with respondents in a different way than the standard bulletin board or forum.

How has the ‘mobile revolution’ impacted the market research industry? 

How we (and our clients) collect and act on insights needs to adapt to the mobile world. More specifically, many of the people using mobile devices are younger/ digital natives (Millennials), and how we design research and capture insights needs to reflect this environment – now with imagery, being “in the moment,” shorter questions, etc. Mobile is also the ‘hub’ for how these consumers interact with each other, especially via social media, and our research needs to mimic and incorporate this.

In the coming year, where does the market research industry have the most room to grow?
With the adoption of mobile, the market research industry can evolve from traditional, legacy programs to becoming more current with how people operate. For many of our clients, giving up norms and historic data is difficult to do overnight.

I do anticipate them continuing to embrace the use of mobile devices as well as integrate video and image capture into current programs, and connecting via multiple touchpoints (versus single survey experiences). This will allow us to begin to migrate into more current ways of capturing insights.

BUZZBACK
989 Sixth Avenue, 5th Floor
New York, NY 10018

Miguel Ramos
Mobile Team Lead, CONFIRMIT 

About Miguel Ramos

With more than 15 years’ experience in mobile technologies, quality assurance and technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both Voice of the Customer (VoC) and Market Research.

With more than 15 years’ experience in mobile technologies, quality assurance and technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both Voice of the Customer (VoC) and Market Research.

In this role, Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI across a range of industries. He has extensive international experience in managing projects for the telecommunication and finance industries and has an excellent track record in delivering projects that drive results. Miguel holds an MBA from Durham University (UK).

Q&A with Ramos

Miguel’s point of view on challenges in today’s research industry:
“The biggest challenge is helping clients develop a clear view about what they want to do with the data – to visualize the end goal from an IT, marketing or a customer experience point of view.

In order to do this I need to understand the many different cultures that already exist within an organization so a lot of careful listening is required!

It’s also really useful to be able to speak the same language, or communicate effectively, with key people across the entire organization – whether that is in IT, marketing, customer services and so on.

Data has a different meaning or value to different areas in an organization so in order to understand the real challenge, I have to be able to see it from all sides.

Thankfully I come from an IT and business background so I can talk about a project at the technical level or from the business perspective.”

Miguel speaking on mobile:
Mobile technology is changing the way insurers, agents and producers interact with customers today. The insurance industry is faced with new challenges and opportunities to win, acquire and serve customers who use mobile phones and tablets to connect with their providers and manage their accounts. Customers are now expecting to use mobile devices for a wide range of services from submitting and checking the status of a claim, to paying their bills.

As a technologist and a consultant prior to joining Confirmit, I am able to bring a mixture of technology and business knowledge to any discussion about how the mobile channel can be applied to market research and Voice of the Customer (VoC) programs.

The biggest challenge is helping clients develop a clear view about what they want to do with the data – to visualize the end goal from an IT, marketing or a customer experience point of view.

CONFIRMIT
London, United Kingdom

To learn more about Confirmit visit www.confirmit.com