In the business of online public opinion

In the business of online public opinion

Using a fresh and agile approach to capture actionable insights QUESTIA GROUP is a tech and data start-up in the business of online public opinion with a strong international presence. Our core values are: fresh data, customization and digitalization. Using a mix of...
Influence not insights

Influence not insights

Focusing on impact, not ROI “How do we get management to better appreciate the value of research?” Throughout my entire career, the research industry has discussed the challenge of how to increase the perceived value of research. Back in the late ‘90s when I was...