Why focus groups are essential to CX

Why focus groups are essential to CX

Customer experience (CX) is front-and-center for brands in today’s market and for good reason. Improving the customer experience is key in increasing retention, satisfaction and sales. The perception a customer has on how a brand treats them is what drives loyalty....
New car psychology

New car psychology

Buying a new car is a major event in the lives of most consumers and with it comes many psychological and emotional implications. Here is a high-level summary of what we have learned about the acquisition of a new car and its emotional impact on the typical consumer...
5 steps to effective online surveys

5 steps to effective online surveys

Insights professionals face challenges recruiting individuals to take surveys. Consumers are inundated with a constant barrage of marketing messages and insight professionals compete for their attention. This has become particularly pronounced in the last decade,...
Persevering against the odds

Persevering against the odds

An Iowa native and businessman with nearly 40 years of senior-level management experience in multiple industries, Robert “Lewy” Lewis is a numbers guy, not a marketing researcher. But in 2005 Lewis purchased Quester, a marketing research firm out of Des Moines, Iowa....