The tide is shifting and it’s in the form of a question. Pretty soon, your clients are going to ask which quality practices you have in place. Are you ready with a solid answer?
The fact is, normal data checks aren’t cutting it.
More and more often, clients are growing weary of sifting through unacceptable (and expensive!) fraud rates post-survey because their providers didn’t do the work up-front to eliminate it in the first place.
Obviously, every survey creates the potential for fraud. But if you’re willing to invest, you can ensure that your sample is as clean as possible. The result is data your clients can depend on to make their industry’s most intelligent business decisions.
The key to quality is to explore every facet of the survey experience and employ a variety of proven internal and external tools in innovative ways. For Full Circle, digging inand diving deep has delivered more thoughtful, usable answers. An impressive 10-15% increase in LOI reflects the collection of additional completes, documented lower panel fatigue and a lower fraud rate overall.
Purifying data can be seamless and automatic if you choose the right myriad of products that work for you. The Holy Grail is respondents who pay attention, giving each question its due. Ask yourself: how do I verify my panel members? How often? How deep? Am I proud of the answers I’ve collected because they offer real value to the client paying for them? Quality may not be that important to you now. But it will quickly become so as more and more of your competitors recognize the role it plays in our industry.
Oh, technology. Where would we be without it? Less efficient, that’s for sure. And most certainly, less sure of our data’s purity. Technology is the backbone of any quality endeavor. Full Circle’s proprietary HoNoR approach is a perfect example. The company’s unprecedented algorithm is so advanced, so intuitive, it frees managements’ time to deliver a deeply worthwhile consultative experience to every client they have.
Risks sound risky. But given proper assessment, and applied with confidence and expertise, they can be sound leaps of faith that reap extraordinary rewards. In fact, being creative within the confines of budgets and available technologies is the impetus of invention. Take open-end scoring. Previously thought to be impossible for inclusion in online survey results, Full Circle has mastered the implementation of a method that cleans and categorizes the data.
Four Elements of Chutzpah
- Online ramp-up
The result of the online ramp-up over the past decade means the growth of sizable research firms, some of which appear to dominate the market.
- Small companies
For start-ups and young companies, competing with conglomerates may seem insurmountable. At first. Small entities can win the quality game when they play to their strengths.
- Tech adoption
It’s easier to take risks on new technologies, adopt unconventionally flexible approaches and put innovation first.
- Explore something
Rather than trying to be like everyone else, use your size to explore something that’s never been done— then become the premier expert in it.
About Full Circle Research Co.
Founded in 2013, Full Circle Research Co. is the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification and the only company to offer HoNoR™ (Holistic Next-level Research), a proven approach to quality. This evolutionary marriage of advanced technology, flexible community strategies and industry-leading quality controls up validation in ways previously cost-prohibitive from an online provider. With more than 100 years of research experience in-house and a passion for providing exceptional customer service, Full Circle is committed to pushing the envelope on behalf of clients who want the purest data available. To learn more, visit iLoveFullCircle.com.