April-May 2019

 

This issue’s cover story…

Evolving educational needs in MR prompts UGA and MRII’s Radical Transformation

The nonprofit Market Research Institute International (MRII), in cooperation with the University of Georgia Center for Continuing Education, has been radically transforming itself to better meet the evolving educational needs of the market research industry.

 

In this issue…

Why focus groups are essential to CX

Customer experience (CX) is front-and-center for brands in today’s market and for good reason. Improving the customer experience is key in increasing retention, satisfaction and sales. The perception a customer has on how a brand treats them is what drives loyalty....

New car psychology

Buying a new car is a major event in the lives of most consumers and with it comes many psychological and emotional implications. Here is a high-level summary of what we have learned about the acquisition of a new car and its emotional impact on the typical...

5 steps to effective online surveys

Insights professionals face challenges recruiting individuals to take surveys. Consumers are inundated with a constant barrage of marketing messages and insight professionals compete for their attention. This has become particularly pronounced in the last decade,...

Persevering against the odds

An Iowa native and businessman with nearly 40 years of senior-level management experience in multiple industries, Robert “Lewy” Lewis is a numbers guy, not a marketing researcher. But in 2005 Lewis purchased Quester, a marketing research firm out of Des Moines,...

Q&A Patrick Gorman, Founder and CEO, PersonaPanels

Q. What is PersonaPanels and what distinguishes you from your competitors? PersonaPanels is a full-service market research firm. What distinguishes us from our competitors is our additional ability to conduct research utilizing animated bots known as personas....

Conducting marketing research in Brazil

Brazil is the ninth-largest marketing research market, after Italy and before Spain, with a turnover of $598 million in 2017, according to the ESOMAR Global Market Research Report 2019. It was also reported that Brazil managed to demonstrate 3.2 percent net growth...

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