August 2018

 

 

This issue’s cover story…

Influence not insights

Focusing on impact, not ROI

 

 

In this issue…

In the business of online public opinion

Using a fresh and agile approach to capture actionable insights QUESTIA GROUP is a tech and data start-up in the business of online public opinion with a strong international presence. Our core values are: fresh data, customization and digitalization. Using a mix...

Influence not insights

Focusing on impact, not ROI “How do we get management to better appreciate the value of research?” Throughout my entire career, the research industry has discussed the challenge of how to increase the perceived value of research. Back in the late ‘90s when I was...

How to grow market share

Using data to bridge strategy to activation From communications, media and entertainment to telecommunications and manufacturing, many industries have already seen the significant benefits of effectively leveraging big data solutions to drive insights that move...

CEO Q&A: Atsushi (Tomas) Tamura, Rakuten Insight

Q1. Rakuten is a well-known brand in Japan. Tell us what Rakuten does. A1. Rakuten is basically a membership company where we strive to empower our members through cross use of our various businesses. Our largest driver is the e-commerce market place but our...

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