July 2015

This issue’s cover story…

SURVEY’s 7 Questions for Saran

Thoughts on mobile research, it’s challenges and opportunities.

In this issue…

What Long Interview?

Keeping Respondents Engaged, No Matter LOI The long (not short) of it. We know the pitfalls of long surveys. But sometimes a client wants what a client wants. As sample providers we have absolutely no say in the design process. But that doesn't mean we can't do a...

Insights: The future is ready for you now

Brand tracker surveys developed to provide marketers with data and insight where none existed before. And it’s true that backward-looking, inevitably unrepresentative surveys are better than nothing when it comes to understanding your brand equity and making plans...

Real-time experience tracking

Filling a big data gap A Case Study Why is it still so difficult to make decisions about marketing investment when we now have so much data available to us? Not only do we have sales, retail audit and media data, we also have new sources such as search and social...

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